About Us


Paramount Gems is a 7th-generation family-owned diamond and jewelry business that has established a strong base in New York since 1978.

It all started during the Mughal regime in the 17th century with my ancestor Kanhaiyalaji Choradia, a diamond and gemstone merchant from the famous bazaar of Chandni Chowk, Old Delhi. He became known for his prized collection of gemstones: diamonds from the famous Golconda mines of the Deccan, fiery Burma rubies, turquoise from Persia and China, spinals from Afghanistan, beryl, cats-eyes, amethysts, garnets , topaz, sapphires, moonstones and pearls from Sri Lanka, South-East Asia and Arabia. Whether it was the English, French, Dutch, Spanish, Portuguese, Rajput or Mughal, they all competed when it came to getting the first look at the goods on display.

About US

Fast forward to 2 centuries later, my father, the late Shri Champalal Choradia, who specialized in fine gemstones, expanded the business across the globe. Our clients included prestigious luxury jewelry houses such as Harry Winston New York, Van Cleef & Arpels, Paris, B.A. Asscher, Paris, E.W. Flower, London and Peter Liverson, Australia.

I brought my family's legacy of knowledge and artistry to the west in 1978 when I headquartered my design studio on New York's Fifth Avenue. I focused my attention on my number one passion- diamonds and jewelry. I created exquisite collections using fancy cut diamond, and fluid lines and impeccable design detail as my signature.

From designing opulent jewels for the Maharajas of India to being the first exporters of fine gemstones to world-renowned boutiques in Paris, New York and London, my family has a storied lineage in the art of creating jewelry.

Our fine jewelry is handcrafted using the finest materials by master artisans in India, where Paramount Gems holds the distinction of being recognized by the Indian Government as being the largest jewelry exporter out of North India for 4 consecutive years from 2004 till 2008 by the government of India and also the proud recipients of the 2011 Centurion Design Award for best jewelry design.

Paramount Gems is highly committed to creativity, integrity and excellence in the diamond and jewelry trade. This commitment to excellence has qualified Paramount Gems to become a certified Supplier Member of the American Gem Society.

Our jewelry pieces are distinctive works of art. We are sure that you will cherish them as much as we do.

Panna Jain, Owner

About US 2